Joe Lau - CEO

Joe is an investor and business strategist known for his exceptional track record of building and selling successful businesses. With six companies founded and three lucrative exits resulting in seven-figure profits, he has earned recognition as a respected figure in the business community. His expertise lies in creating demand-driven product lines that resonate with customers, resulting in profitable ventures. With a proven record of improving conversion rates and increasing profits, he builds sustainable businesses that thrive long-term and exit for maximum value. Joe believes in building self-sufficient businesses that can operate independently, generating consistent profits while maximizing their exit potential.

Adrienne Palmer Lloyd, MHA, FACHE - COO

Adrienne has partnered with elite healthcare practices over the last twenty years, both in executive roles and as a consultant, to significantly enhance their operational and financial performances. A sought-after national speaker and trainer, Adrienne has shared her experiences and insights in front of over 10,000 leaders so they can redesign their teams and how they lead. Leveraging her credentials as a John Maxwell Certified Leadership Coach and a Lean/Six Sigma expert, she empowers leaders and their teams to foster engaged cultures and streamline processes. The results? Reduced turnover, improved customer experiences, and enhanced profit margins, without the burnout. With a track record of driving more than $250M in financial improvements, Adrienne advocates for leaders to develop teams that share leadership responsibilities, fostering both personal and business growth, allowing everyone to pursue their passions in business and beyond.

Brian Hong - CMO

With over 20 years of experience, Brian has established a proven track record of delivering measurable results and remarkable ROI across various industries. His profound understanding of foundational marketing principles, combined with his ability to adapt to the ever-evolving digital landscape, enables him to develop systems and strategies that consistently drive success. A sought-after speaker in elite marketing circles, Brian is skilled at enhancing and diversifying revenue streams through innovative multi-channel approaches. From launching startups to expanding multi-million-dollar brands, Brian’s expertise renders him an invaluable asset to any business aiming for growth.

Shelby Oliver - CSO

Meet Shelby, our Chief Success Officer. With more than a decade of 360-degree experience in the Medspa industry, Shelby Oliver is a veteran strategist dedicated to driving success for Medspa owners. From owning and operating multiple-location Medspas to importing advanced devices into the U.S. and developing treatment protocols for manufacturers, Shelby has done it all.

Through her Medspa Rescue initiative, she has helped over 75 Medspas generate $50 million in additional revenue by identifying hidden opportunities, streamlining operations, and securing unmatched deals on cutting-edge devices.

For Medspa owners, Shelby is the ultimate partner—bringing proven strategies, deep industry insight, and hands-on expertise to help you scale your business, attract more clients, and maximize profitability. With Shelby on your team, you’ll have everything you need to achieve long-term growth while delivering exceptional care.